The success of an owner’s property is largely dictated by marketing efforts. A property can offer the best units and newest amenities in the industry, but without effective marketing, potential customers will never learn of what they are missing out on.
In an article from AM Digital, author Alex Middel compiled a list of 40 creative marketing strategies multifamily owners and managers can take advantage of to educate potential customers on the benefits of their property and its community.
The first 20 ideas are offline strategies that are effective in reaching the surrounding community that may not spend as much time online as others. The latter half of the list is comprised of techniques tailored to reach prospective customers through the internet whether its via social media, search engine optimization (SEO), or visual content such as pictures or videos.